Monday 12 August 2013

Exploring the Box Office journey of Deepika Padukone

Once Deepika had a film each with makers like Yash Raj Films, Sajid Nadiadwala, Ashutosh Gowariker, Kunal Kohli and Farhan Akhtar, it was a great opportunity for her to balance films with established superstars as well as upcoming stars. She had done a film each with Shahrukh Khan, Akshay Kumar and Saif Ali Khan already which means the next obvious step was to conquer youngsters. She made the wise move and hence signed films like Break Ke Baad (Imran Khan), Karthik Calling Karthik (Farhan Akhtar), Khelein Hum Jee Jaan Sey (Abhishek Bachchan) and Lafangey Parindey (Neil Nitin Mukesh).

Ironically, her biggest success that year was with Akshay Kumar (Housefull) with whom she had delivered the biggest flop of her career (Chandni Chowk To China) till then. Rest of the films were a mixed bag as Lafangey Parindey and Break Ke Baad turned out to be average successes, Karthik Calling Karthik just about passed muster while Khelein Hum Jee Jaan Sey was a disaster. Unfortunately for her, these films didn't add much to her fan following either and though there was critical acclaim for her in Lafangey Parindey, rest were Comme Ci, Comme Ça affairs for her.

If at all there was any silver lining, then that came from the fact that she was still delivering at least one hit every year which means stocks continued to be high for Deepika and it was just a matter of her scoring big with one of her future outings.

An average year again.

The script continued to follow the same course in 2011 as well though one has to admit that a clean hit from Deepika was sorely missed. She was appreciated for her fiery act in Aarakshan, but the film was such a mess that it couldn't be elevated to any height despite the combined power of Amitabh Bachchan, Prakash Jha and Saif Ali Khan. The fact that she still managed to make at least her presence felt in this expensive film that couldn't score much at the box office was the sole takeaway for her.

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