Children's clothing is a growing market, but while international brands sell miniature versions of adult creations, Indian labels score with their emphasis on comfortable and fun designs.
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Children's clothing has become a focus for many international brands. Walk around any international department store and you will see brands like Burberry, Gucci and Dior have all opened stores-within-stores especially for younger clients. However, they make mini-me versions of the adult-size classics they are known for - be it a checked trench, leather loafers or aviatorstyle sunglasses. Many Indian designers now have such mini-me ranges of clothes - be it Sabyasachi or Gauri & Nainika. The reason for this growth has probably been more due to economics than anything else. Children's clothing has proven to be more resilient to adverse market conditions, compared to their grown-up counterparts.
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