ART and Artists (AAA) has made sourcing Indian music easier for music lovers around the world. It launched an Indian Music Channel on Youtube earlier this month on July 20. With the channel, they hope to create a platform that caters to the world audience and exposes them to the rich and varied non-film Indian music.
The Mumbai-based entertainment and music production company has previously produced over 22 television productions, 50 music albums and 300 large-scale concerts with more than 5000 musicians across genres. Founder and director of AAA, Durga Jasraj says: "Our endeavour has always been to showcase Indian music by providing a platform for audiences in general and youth in particular to rediscover Indian music. Our effort is to promote music in a manner that's contemporary and relevant, thus making the youth connect to their own culture and music." AAA has partnered with WhackedOut Media, a leading digital agency, to work on their YouTube content plan.
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