Pitting his 'bol-chaal ki bhasha' against 'dictionaryoriented' literary fiction, author Ravinder Singh is on a roll.
At an awards dinner last year, Ravinder Singh congratulated an author of literary fiction who won that evening. The author said, "This is just an award;by morning, you would have sold another 200 or 2, 000 copies. Why praise me?" Singh quickly responded, "At least you were in the running for an award tonight. I was not even chosen. "
Not that Singh, leader of a new tribe of mass market fiction writers whose stupendous commercial success has led Indian publishing houses to hang on to their every word, has much to complain about. His first book, Can Love Happen Twice?, published by Penguin India in 2011, sold over 3. 5 lakh copies while I Too Had a Love Story sold one lakh copies in three months. Singh's publishers expect great numbers from his latest release, Like It Happened Yesterday. "It's not a romance and yet it is doing well.
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